Tuesday, August 31, 2010

Name Wars: George Lucas Forces Jedi Mind To Rename Itself

Lucasfilm, "Star Wars" creator George Lucas' film production company, recently filed a $5 million trademark-infringement lawsuit against Jedi Mind, a company that markets itself as allowing people to control computers with their brain waves (yes, really).

The feud between the two companies began in May 2009, when Lucasfilm sent Jedi Mind a cease-and-desist letter requesting that the startup change its name and stop referencing the "Jedi Mind trick" when describing its products such as Master Mind and Jedi Mouse.

HARRIS HCL TECHNOLOGIES HEWLETTPACKARD HIGH TECH COMPUTER

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