Friday, September 3, 2010

Reddit Diggs Traffic Surge, Prepares For Expansion

It's all hands on deck at Reddit this week.

In the wake of Digg's bungled redesign, its rival is enjoying a surge in traffic and a jump in ad and subscription sales. Since Monday, the site has been averaging 900,000 uniques per day--- a 50% increase from Reddit's pre-"Digg 4" average, according to senior programmer, Chris Slowe. The six-member team does not openly celebrate the technical woes of its competitor but there is a certain giddiness in the air at Reddit's SF headquarters (a small room, tucked in the corner of Wired's expansive office).

The Conde Nast owned startup is having a moment, and they know it.

On Thursday, we dropped by their offices for a pulse check. While programmer David King's eyes were glued to his monitor--- tweaking a feature that will hopefully improve the site's scalability--- senior programmer Chris Slowe was available to take our questions, video ahead.

HON HAI PRECISION IND HYNIX SEMICONDUCTOR INFOSYS TECHNOLOGIES INTERNATIONAL BUSINESS MACHINES

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