Saturday, September 4, 2010

Yahoo Search Assist Gets More Local, But Google Gets It Right

As you type into a search box on Yahoo or Google, a list of suggested keywords pops down below to help you complete your search faster. Today, Yahoo turned on a local component to its keyword autocomplete feature. The search assist now serves up different keywords based on your location.

So if you type in "Santa" in northern California, "santa clara county" might be the first suggestion, but if you type it in southern California, "santa barbara" might be first.

Location is often a very relevant way to filter search, so this makes Yahoo's search assist smarter. But, as with many things Yahoo, it is lagging behind Google with this feature. Google's search assist also factors in your location. And, from what I can tell, it does it better.

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